
	BBC Media Action is the BBC’s international charity, working in more than 20 countries around the world. Each year, we reach more than 100 million people, by supporting independent media and sharing trusted information that helps to save lives, improve health, protect livelihoods and our planet, challenge inequality and build more peaceful and democratic societies. The world’s poorest people feel the impact of climate change and extreme weather most, and often find it hardest to adapt and recover. BBC Media Action’s work helps people to prepare for and cope with extreme weather events and other climate-related challenges, by sharing knowledge and ideas about practical steps they can take. We believe building resilience and tackling climate change requires action at all levels of society, and our work uses the power of media to bring people together to discuss options that benefit everyone. We follow the editorial standards and values of the BBC, but we rely on donor funding for our work. To find out more, please see bbcmediaaction.org.

BBC Media Action is the BBC’s international charity, working in more than 20 countries around the world. Each year, we reach more than 100 million people, by supporting independent media and sharing trusted information that helps to save lives, improve health, protect livelihoods and our planet, challenge inequality and build more peaceful and democratic societies.

The world’s poorest people feel the impact of climate change and extreme weather most, and often find it hardest to adapt and recover.

BBC Media Action’s work helps people to prepare for and cope with extreme weather events and other climate-related challenges, by sharing knowledge and ideas about practical steps they can take.

We believe building resilience and tackling climate change requires action at all levels of society, and our work uses the power of media to bring people together to discuss options that benefit everyone.

We follow the editorial standards and values of the BBC, but we rely on donor funding for our work.

To find out more, please see bbcmediaaction.org.

BANGLADESH
Amrai Pari (Together We Can Do It) In Bangladesh, BBC Media Action produced Amrai Pari (Together We Can Do It) – a reality show that brought communities together to address climate- and environment-related challenges. The project – including this series and other community activities reached 22.5 million people. Audience research demonstrated audiences were better able to understand, prepare for and adapt to natural hazards, especially when they felt their livelihoods were under threat and had support from local government, and felt that the programme reinforced communities’ commitment to work together. Nearly 80% of viewers felt they had a better understanding of how to prepare for extreme weather, while nearly half said they took action after watching the programmes. The series was funded by UK Aid, European Civil Protection and Humanitarian Aid Operations (ECHO) and World Vision..	The Journey of Amrai Pari
	An overview of the Amrai Pari series

BANGLADESH

Amrai Pari (Together We Can Do It)

In Bangladesh, BBC Media Action produced Amrai Pari (Together We Can Do It) – a reality show that brought communities together to address climate- and environment-related challenges. The project – including this series and other community activities reached 22.5 million people.

Audience research demonstrated audiences were better able to understand, prepare for and adapt to natural hazards, especially when they felt their livelihoods were under threat and had support from local government, and felt that the programme reinforced communities’ commitment to work together. Nearly 80% of viewers felt they had a better understanding of how to prepare for extreme weather, while nearly half said they took action after watching the programmes.

The series was funded by UK Aid, European Civil Protection and Humanitarian Aid Operations (ECHO) and World Vision..

The Journey of Amrai Pari

An overview of the Amrai Pari series

CAMBODIA

Don't Wait For Rain

In Cambodia, audience research showed that 81% of people surveyed felt changes in weather and the environment had affected their ability to earn a living, and 85% said they were having a negative impact on their health.

In response, BBC Media Action produced Don’t Wait For Rain, a factual television show that examined weather- and climate-related problems and connected people with experts and others in their field to find simple, practical solutions. From early-warning systems for flooding, to planting vegetables in raised beds to help keep them safe during heavy rains and floods, the programme’s solutions helped save lives and livelihoods.

The series was funded by the Swedish International Development Cooperation Agency.

KENYA
Weather Wise In East Africa, accurate weather and climate information is essential as risks of extreme weather increase. But this information is not always easy to convey in simple, practical terms. BBC Media Action connected journalists and climate scientists to help them better understand each other and the needs of their audiences. In the first phase of the project, we worked with 10 radio stations to produce quality programming to help people take action to improve their lives and livelihoods in the face of extreme weather. These four short films show the impact of this work. Weather Wise was funded by the UK Met Office, through UK Aid.

KENYA

Weather Wise

In East Africa, accurate weather and climate information is essential as risks of extreme weather increase. But this information is not always easy to convey in simple, practical terms.

BBC Media Action connected journalists and climate scientists to help them better understand each other and the needs of their audiences. In the first phase of the project, we worked with 10 radio stations to produce quality programming to help people take action to improve their lives and livelihoods in the face of extreme weather. These four short films show the impact of this work.

Weather Wise was funded by the UK Met Office, through UK Aid.

INDONESIA

Cerita Kita (Our Story)

This Indonesian romantic soap opera has stories of sustainability and environmental protection at its heart.

It follows the story of Bodo, who is forced to return to his home village when his home in Jakarta floods. There he reconnects with old school friends; along with tackling complicated love lives and interfering parents, they take on common environmental issues, from plastic waste to fast fashion and from new agricultural practices to forest fires.

Each episode is followed by an excerpt from our live online discussion programme. Ngobrolin Cerita Kita (Cerita Kita Social) features popular influencers, policy makers, experts and role models, who take their young urban audience deeper into the issues raised and give them a chance to ask questions and share their own actions.

Cerita Kita was funded by the Norwegian Development Cooperation Agency (Norad).

LIVING CLIMATE CHANGE

In autumn 2021, BBC Media Action created Living Climate Change, a series of six films focused on the lived experience of those on the frontlines of climate change. From Bangladesh, Kenya and Nepal, the films cover diverse experiences but with the same message – that climate change threatens the health and livelihoods of millions of people right now. The films were first shown on BBC World News, hosted by Anne Soy.

Living Climate Change was funded by Wellcome.